Engage: You have to make it about them because they don't see it like we do.
Inspire: Why does every coach think that everyone wants to be great? Human condition is to survive, to be average. It is SPECIAL to want to be GREAT. You cannot expect your players to want to be great. We've had success here at Alabama because we don't assume people want to be great and we've put a system in place that makes it uncomfortable unless they're choose the path that will make them great. We don't assume they will do it on their own. It's up to us to inspire/put a system in place to make people want it.
Influence: Thoughts, Habits, Priorities. Influence these 3 (IN THAT ORDER!)
Impact: How do we impact them? How do they impact each other? Peer intervention + peer pressure
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